Deeper Insights from Conversational Analytics to Drive Better Outcomes
Relativ.ai Case Study
In this video, we see a sales operative struggling with a difficult customer conversation, and then using Relativ to practice and improve their objection handling skills.
Relativ.ai is leveraging the Rapport platform to enable experiential learning and interactive experiences in a broad range of verticals including leadership development, sales, education, and HR.
Relativ’s conversational analytics solution analyzes interactions between human participants and Rapport VIPs (Virtual Interactive Personalities) to provide actionable insights for businesses and individuals that can help them achieve their objectives more effectively.
Human Connections
Success is built on human connections. Unlocking the pathways in the brain that allow us to respond in a manner that helps build these relationships requires practice. More importantly, these pathways are built much more readily if we receive timely feedback that we can apply and iterate upon.
Relativ has built a conversational analytics layer that enables AI to learn from guiding principles and provide high-quality, personalized feedback after every conversation. These analytics provide key insights to drive academic and business outcomes.
Interactive Engagement
Arjun Nagendran, Co-Founder of Relativ.ai, said: “Rapport allows us to create an interactive environment that is engaging, dynamic, and scalable for thousands of users to acquire the durable skills that can help build better human connections to drive organizational growth and success.”
"I've worked with and architected several large-scale B2B SaaS platforms and components during my tenure as an executive. Rapport is one of the only platforms that I've seen that effortlessly allows the integration of Generative AI capabilities in a rapid and scalable manner. In fact, the architecture is so intuitive that it barely requires any technical documentation. We’ve been able to launch multiple products using this architecture and acquired several customers within weeks of working with Rapport!"
The Power of Conversational Analytics
The solution developed by Relativ, powered by Rapport, illustrates the transformative potential of Conversational Analytics AI. By integrating deep learning, psychology, and linguistics with generative AI capabilities, Relativ has created a product that not only analyzes AI <> Human, or Human <> Human interactions but also learns and adapts to provide personalized feedback. This feedback loop is crucial for developing the durable skills necessary for building better human connections, which in turn drive organizational growth and success.
In this video, we see managers struggling to have difficult conversations with staff, then we see how Relativ can be used to practice having these conversations and improve responses.
Key Benefits
Corporate Training: Enhance client-facings skills by providing personalized feedback and analytics, helping sales teams refine their objection-handling techniques, service operatives better understand customer needs, and ultimately increase conversion rates and satisfaction scores. Leadership training programs that focus on empathy, trust, communication, conflict resolution, and team management, can drive more harmonious, productive, and efficient operations.
Recruitment: Most job ads receive far more applications than any hiring team can process. CV-sifting software can be heavily biased, but by inviting candidates to screen with a Relativ-powered Rapport VIP, a much more thorough analysis of how well the applicant’s skills and personality are suited to the role can be conducted, without the recruiter having to wonder whether they’ve excluded a great new team member due to a lack of time and resources.
Interview Training: On the flipside of the recruitment play, is the opportunity for candidates to practice interviewing for roles. In particular, young people entering the job market for the first time may have all of the academic and theoretical practical skills, but lack the durable (interpersonal) skills needed to successfully transition from their academic careers to the workplace, particularly important, now more than ever, in light of the advancements in AI and automation.
Reports produced by Relativ.ai’s conversational analytics system can be configured to measure any of the desired traits and patterns that end user wishes to analyze, for example they can be configured to measure technical accuracy (accuracy of code, components of AGILE methodology) or durable skills such as (empathy, active listening, critical thinking etc.)
Conclusion
The partnership between Relativ.ai and Rapport demonstrates the immense value of conversational analytics in driving business and personal outcomes. By creating an engaging, dynamic, and scalable solution, they have enabled organizations to harness the power of AI to build stronger human connections, improve operational efficiency, and achieve sustainable growth. As businesses continue to evolve, the integration of advanced analytics and AI will undoubtedly play a critical role in shaping the future of customer interaction and business strategy.
Read more about the solution, as applied to college and career readiness, in Forbes.
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