Introducing Virtual Interactive Personalities
6 Use Cases
The emergence of digital humans marks a significant milestone in human-computer interaction. As the technology has become more advanced, adoption has accelerated. Gartner recently listed digital humans as one of the top five transformative technologies and estimated that the digital human economy would be worth $125 billion by 2035. But what are Virtual Interactive Personalities (VIPs), how are they different from other digital humans, and what are some of their most prominent use cases to date?
Virtual Interactive Personalities
While similar to digital humans, VIPs offer a broader spectrum of possibilities by not being constrained to human forms. In fact, VIPs are compatible with any art style and any character allowing brands a wide range of choice and flexibility. Depending on your objectives, you may well want to deploy a photorealistic MetaHuman, a cartoon coyote, or anything in between or beyond.
VIPs are made up of a unique combination of technologies utilizing the latest advancements in artificial intelligence, conversational AI, speech recognition, and text-to-speech. These technologies, combined with state-of-the-art audio-driven facial animation, result in VIPs that are emotionally intelligent and able to navigate complex conversations. They go beyond simple responses, forming a dialogue with audiences that encourages a deeper level of interaction and engagement.
Growing number of use cases
From customer service to entertainment, the potential applications of VIPs are vast and they are already having a transformative impact across various industries, here are six examples of VIPs in action.
1. VIRTUAL RETAIL ASSISTANT
Virtual assistants are revolutionizing the customer service landscape by providing personalized and engaging interactions 24 hours a day. Research from statista shows that “e-commerce will continue to replace physical retail, and personalized shopping experiences will become the norm,” this is particularly true for Gen Z customers.
VIPs can assist customers with queries, troubleshooting, and product recommendations, offering a human-like touch to the interaction. With their ability to understand language and emotions, VIPs can enhance customer satisfaction, upsell products, and streamline support processes for businesses across sectors.
Even before adding a face, a voice, and a relatable personality, e-commerce chatbots have already proven the ability to increase conversion by 67%; according to TIDIO: “E-commerce bots can assist your clients in online shopping by providing relevant information and helping them at checkout. This reduces possible doubts and speeds up the customer journey.”
In this e-commerce demo, you can try it out yourself. Our Virtual Gold Medallist will talk you through the final stage of customizing a new pair of sneakers.
2. VIRTUAL TEACHER / TRAINER
Daniel Swartz, the Education Dean at Stanford University, recently stated that “technology offers the prospect of universal access to increase fundamentally new ways of teaching,” and AI in particular, if used correctly, could help educators in many ways.
Virtual teachers can personalize immersive learning experiences for children, offering interactive lessons tailored to individual needs. They simulate real human interaction, fostering engagement and empathy. Students can work at their own pace and go back over the same material several times if they need to.
Prof Jim has found that students interacting with a virtual teacher performed almost 37% better in their exams than the ones who did not, a pattern they encountered across the USA. They also found that children who watched a Prof Jim-generated video displayed a 12% increase in learning and retention, and 85% of participants felt it was easier to pay attention to the video than reading. Teachers have also reported creating lessons 15.5x faster using AI assistance.
In training sessions, VIPs can provide on-demand guidance, simulations, and feedback, enhancing skill development. Their versatility and scalability make them valuable educational tools for diverse subjects, in various settings.
3. VIRTUAL PERSONALITY
VIPs can act as virtual brand ambassadors, delivering personalized messaging, hosting virtual events, and appearing in advertisements and social media to enhance brand engagement and loyalty.
TikTok and Meta (Facebook and Instagram) recognize the potential of digital avatars and have both recently rolled out their own avatars to transform content creation. Virtual models are also becoming commonplace for luxury brands, and virtual influencers like Miquela are gaining millions of followers.
Grammy Award winner, DJ Jazzy Jeff, has used Rapport.cloud to create an AI twin to act as a virtual mentor, providing personalized guidance and insights for aspiring musicians and producers. The twin was on a broad range of materials, including interviews with DJ Jazzy Jeff, and uses a voice clone to make the experience as authentic as possible. It has allowed for a deeper level of audience engagement on a scale that otherwise wouldn’t be possible.
4. VIRTUAL HEALTHCARE ASSISTANT
It is well documented that the healthcare industry faces increasing staff shortages, with an expected shortfall of 10 million health workers by 2030. To mitigate these shortages and prioritize patient health, VIPs can take on various roles from care delivery and patient well-being monitoring to aiding in administrative tasks and appointment scheduling. They offer 24/7 accessibility, reduced wait times, and provide instant support.
According to Accenture’s report, by utilizing experiential AI tools, like VIPs, clinicians can better use their time, alleviate pressure and burnout symptoms, and ultimately allow them to better serve their patients.
Currently, Rapport is being used by leading healthcare organizations to run simulations helping healthcare professionals prepare for difficult conversations with patients. Having emotionally intelligent virtual characters is vital for these simulations.
5. VIRTUAL REAL ESTATE AGENT
Virtual estate agents can provide property tours, answer queries (e.g. “How many square feet is this room?”, “When was this property built?”, “Where’s the nearest kindergarten?”, “What are the crime statistics in this area?”, and guide clients through the process of buying or renting a house. They can give personalized recommendations based on preferences and budget, enhancing overall customer experience and satisfaction.
VIPs are available 24/7 to ensure continuous support to clients, even outside regular business hours. Ultimately, they can improve efficiency, increase sales by supporting more informed and confident decision-making, and foster stronger relationships between agents and clients.
6. VIRTUAL FINANCIAL ADVISOR
With the appropriate security measures in place, VIPs can leverage AI algorithms to analyze customers’ financial data, offer personalized investment strategies, and provide guidance on budgeting, all with a human touch. Human-like interaction fosters empathy while understanding nuances beyond raw data, this approach enhances trust and rapport, crucial in financial discussions.
Furthermore, VIPs can promote financial literacy by explaining complex concepts clearly and engagingly, empowering clients to make informed financial decisions.
Conclusion
Virtual Interactive Personalities are on the rise and demonstrate the potential to transform various sectors. The use cases are vast and continue to grow as different organizations are figuring out that they can redefine customer engagement with emotionally intelligent interactions. Adding a face, a voice, and a personality to these interactions is helping increase sales, improve learning capabilities, and much more.
Get in touch with us to start your VIP journey today!
